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In our changing culture, there are growing risks for the brands of our small businesses. When someone sees our brand images, they tie it to whatever messaging is attached.
Recently, someone emailed me from an organization I was involved with decades ago. The signature line in her email had her name, title, then under her title it said, “she/her/hers,” then, the logo of the organization.
Had the pronouns not been listed, my perception of the organization would have been the same as what I remembered. But her signature raised questions, “Does the organization know about her signature line? Has the organization become “woke?”
1 Corinthians 15:33 says, “Do not be deceived: “Bad company corrupts good morals.”
It’s imperative that we realize, our employees and their personal messaging impacts our brands.
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