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Henry Parsons Crowell had a revolutionary idea of turning oats into breakfast cereal. But there was a problem. Oats for breakfast didn’t sound appealing. Oat millers had been selling oats for horses in worm infested barrels.
Crowell created new packaging and marketing, but it wasn’t enough. One man selling a new idea was hard work.
Crowell had the brilliant idea of forming the Oatmeal Millers Association. Crowell pledged his personal assets to convince seven other millers to join.
This bold step resulted in his Quaker Oats and other breakfast cereals becoming popular.
Ecclesiastes 4:12 teaches, “Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.”
If you’re trying to push a new idea by yourself, consider rallying other to your cause.
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