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For decades, retail stores counted heavily on Black Friday to meet their annual sales goals, especially small independent retailers. Covid, however, upended that long time business strategy.
In 2020, according to the Washington Post, in-store shopping fell 37 percent on Black Friday from 2019.
Although many might hope that Black Friday will return to normal, this is unlikely. Independent retailers now need to look forward and revise their business strategy for a post-Covid world.
In Isaiah 43:19, the Israelites were hoping to return to normal when God instructed them, “Forget the former things; do not dwell on the past. See, I am doing a new thing!”
It may be time to forget your past business model in order to see clearly what new direction God has for your future.
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