In a recent Harvard Business Review article, Scott Cook, cofounder of Intuit, and Professor Nitin Noharia discussed how to enhance customer value. The article highlighted CEO of RELX, Erik Engstrom.
Engstrom has been asking his team customer-obsessed questions for twenty years.
Some of Engstrom’s profound questions include: “How does the customer measure value? How do we know? How do we measure that? How does using this product improve the customer’s economics? and, how do we know how much better off the customer is with our product?”
When Jesus was asked about His authority to teach, in Luke 20:3, He answered, “I will also ask you a question. Tell me: John’s baptism—was it from heaven, or of human origin?”
Jesus modeled asking profound questions. Probing questions can uncover great insights.
