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According to molecular biologist, John Medina, the human brain craves meaning more than details. This means, according to Harvard Business Review, that the details will be lost in promoting your organization unless they first hear why your concept is important.
For business leaders, your “why” is your pitch or tagline.
Carmen Gallo, a Harvard University instructor, has three recommendations for constructing your pitch:
- Keep it short,
- Identify one idea you want your audience to remember, and
- Make sure your team is unified.
Jesus said in Mark 10:45, “The Son of Man did not come to be served, but to serve, and to give his life as a ransom for many.”
Jesus was masterful at making His pitch. Join us this week as we help you develop your pitch.
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