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In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The fifth question is, “Where are the best places to reach your customer?”
Recently, Kathy and I toured a large new grocery store with a friend who sells consumer products. She taught us that she not only considers which stores to sell her products through, but also which shelves, within the store, will help maximize profits.
In Acts 19 Paul knew where best to teach. By choosing the lecture hall of Tyrannus, we read, “That all the Jews and Greeks who lived in the province of Asia heard the word of the Lord.”
Knowing where your customers are most likely to buy is crucial for your business.
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