In my book, “Unconventional Business,” I highlighted seven questions from marketing guru, Seth Godin, that may help you shape your marketing plan. The first question is, “Who are you trying to reach?” While coaching a young entrepreneur recently, I asked about his target market. This young man claimed he wanted to sell his service to anyone with money! The broadest ...
In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The final marketing challenge is “Sponsoring Sin.” A friend of ours owns a consumer product company which frequently advertises on television and radio. Early on they discovered the importance of monitoring what their ...
Many Christian CEOs desire to influence their organization with God’s Word while being sensitive to the team members who may not embrace the Christian faith. One of the best ways to shape a culture is to focus on values. Since many of the values we commonly embrace come right out of the Bible, it’s a non-threatening way to communicate God’s ...
When I was six years old there lived a family nearby who had multiple kids known as “the terrors” of the neighborhood. Although there was likely a nice child in their family, due to the majority being so mean, my friends and I avoided the entire family. In business, when we allow the behaviors and attitudes of our people to ...
My eighth grade football team was led by Coach Hill. He drove each of us to do our very best, with excellence on the field being the ultimate goal. That year we finished the year undefeated and unscored upon. A year later, we had the same players, playing the same teams, but we barely won a single game. Our ninth ...
In my new book, “Unconventional Business,” I identify five steps towards developing a healthy ethical culture. Step three is to “Develop your strategy and tactics.” Your culture will not change unless you take the necessary steps to make it change. My friend, Jerry Haney, and I were working with a contractor on his business culture. While developing the strategy and ...
Several partners started their business desiring to honor God. After adding hundreds of employees, this organization discussed with me ways to assure they remained focused on pleasing God in the future. Their professional staff understands the vision for the organization, but the majority receives no structured communication about the desires of the ownership team. If their staff has little knowledge ...
Matt discovered an alternative way to solving a problem frequently encountered by contractors in his field. As Matt explained the process and technique to others, a listener interjected, “You can’t do it that way!” In Matt’s eyes, he had discovered a better way of doing things. In the bystander’s eyes, Matt was breaking the rules. In Acts 5:25, Peter and ...
Bill and his wife were having struggles in their relationship and business, because of their differing views on the family business. As I listened to Bill’s side of the story, it became evident that Bill had some valid concerns, but he also needed to hear some hard truth. After I delivered that hard truth Bill and I developed a plan ...
Equipping Others to Do Work Differently
