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Integrity Moments is a 60 second workday devotional that provides business leaders with helpful insight into what the Bible says about our work and how we can fully integrate our faith into our vocational calling.

Recently, I toured Coca-Cola Bottling headquarters in Charlotte. This business has been around since 1902, yet in 2010 someone within the organization had a new idea.  

Their trucks had always delivered products to their customers and then returned with an empty load. What if they started a trucking company that hauled products for others on those return trips? 

Red Classic, a profitable new subsidiary, was birthed. 

In Athens, Paul shared some innovative ideas. Fortunately, some were open to his new ideas.  

In Acts 17:20, we read, “You are bringing some strange ideas to our ears, and we would like to know what they mean.” Many people came to know Christ that day. 

Innovation requires being open to new ideas, even when you’ve been doing something the same way for decades. 

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