Listen to the latest 60 second episode of Integrity Moments with Rick Boxx
In this series, we’re discussing different approaches to leading a company through a recession. Visionaries often differ from the financially driven in that they view a recession as a time to expand market share.
If your company has the strength financially, recessions can be a great time to expand.
While Blockbuster Video stores still dominated the video market, Netflix made a bold move during the 2008 recession. Their video streaming business not only captured market share, it eventually led to the demise of Blockbuster.
Ephesians 5:15 teaches, “Be very careful, then, how you live—not as unwise but as wise, making the most of every opportunity.”
If your competition is pulling back on their sales and marketing efforts, 2023 may be a great opportunity for you to increase market share.
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