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A handyman called me for some business counsel. He had one full-time employee making $30,000 a year, while he personally paid himself $9,000.
He had strong demand for his services, but couldn’t understand how to make the business financially solvent. His billing rate was significantly below industry norms, because he feared upsetting his customers with increased prices.
Many small business owners seem to value their customer’s desires over their family’s need, evidenced by low customer prices at the expense of their family.
1 Timothy 5:8 teaches, “But if anyone does not provide for his own, and especially for those of his household, he has denied the faith and is worse than an unbeliever.”
Someone will always be unhappy with your pricing. Price fairly, but don’t overlook your family needs.
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