A great example of the impact a story can have is how Spring Break became such a booming movement. In the 1950s, Spring Break attracted only 20,000 college students to Fort Lauderdale, until 1958.
In 1958, Glendon Swarthout released “Where the Boys Are.” This book, which later became a movie, told the story of college girls meeting boys during Spring Break.
College students suddenly had a vision of what their spring break could be, driving the number of college students traveling to Florida from 20,000 to 50,000 travelers, and eventually to 350,000.
Matthew 13:34 says, “All these things Jesus spoke to the crowds in parables, and He did not speak to them without a parable.”
If you want to market your services effectively, a story can be your best option.
