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When Jill Donovan, founder of Rustic Cuff’s, launched her jewelry business in Tulsa, God led her to some very creative marketing ideas that worked brilliantly. So, when Jill opened a store in Dallas, she decided to use the same approach with no traditional announcements or marketing.
But customers never materialized. Jill told me she learned the hard way that what God does in one circumstance doesn’t necessarily work in other circumstances.
Joshua defeated Jericho by marching around the city and blowing horns, but God told Joshua to defeat Ai by holding out his javelin.
Joshua 8:26 says, “For Joshua did not draw back the hand that held out his javelin until he had destroyed all who lived in Ai.”
God wants us to seek His wisdom for each new situation.
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