In our changing world, many cash-starved businesses are considering new business opportunities. There is a distinct difference between a pivot in your business and a shift in your mission.

In the pursuit of cash, many will be tempted by a new product line or even a different business model. Although survival is critical, it’s just as important to be aware of your God-given purpose and to stay on point.

Chasing multiple new ideas for the sake of cash can lead to ruin. Pursuing a new venture can starve your true purpose of necessary time and money.

Proverbs 16:4 teaches, “The Lord has made everything for its own purpose, even the wicked for the day of evil.”

When considering a new product line or pivot, test them carefully against your mission.