In this series, we’re discussing five guiding principles on negotiating agreements. The third principle is to understand the other parties’ needs and concerns.
The story of Boaz’s pursuit to marry Naomi’s daughter-in-law, Ruth, is an example of a shrewd negotiation. Because of Jewish law, there was one person who had first rights to redeem Naomi’s land and marry Ruth.
Boaz carefully considered the situation and the possible impact on the other potential redeemer. Boaz introduced the subject in a way that highlighted the negative impact on the potential redeemer.
The potential redeemer declined, resulting in Boaz marrying Ruth.
Proverbs 3:13 teaches, “Blessed are those who find wisdom, those who gain understanding,”
By gaining understanding and knowledge of the other party’s needs, you’re more likely to have a favorable outcome.
