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Recently, Bud Light experimented and embraced the “woke” agenda in their controversial ad with transgender activist Dylan Mulvaney. Their decision didn’t go well for their beer sales.
Considering the point of advertising is to increase sales, the fact that Bud Light sales decreased over 20% for weeks afterwards, doesn’t bode well for their experiment.
Bud Light should have known their customer base well enough to know that a significant portion of their base have conservative viewpoints and have no interest in the endorsement of a transgender activist.
Proverbs 27:23 teaches, “Be sure you know the condition of your flocks, give careful attention to your herds; for riches do not endure forever.”
With our culture shifting so dramatically, it’s even more important to know your customer well to prevent marketing disasters.
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