Listen to the latest 60 second episode of Integrity Moments with Rick Boxx
In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The final marketing challenge is “Sponsoring Sin.”
A friend of ours owns a consumer product company which frequently advertises on television and radio. Early on they discovered the importance of monitoring what their advertising dollars sponsored.
Each week their marketing team reviews all upcoming ads to assure that they are family-friendly and not promoting something that would be embarrassing to them.
Luke 17:1 teaches, “Jesus said to his disciples: “Things that cause people to stumble are bound to come, but woe to anyone through whom they come.”
If you’re spending advertising dollars, enhance your brand by proactively avoiding the promotion of sinful activity.
How Unconventional Is Your Business?
Take the Unconventional Business LEADING Assessment, a FREE 10-minute leadership assessment designed to help business leaders determine how they are integrating faith into their vocational calling.
