In my new book, “Unconventional Business,” I identify five steps towards developing a healthy ethical culture. The second step is to “Cast Vision for the Future.”
In 1961, during the “Cold War” with Russia, President Kennedy cast a bold vision. He proclaimed that America would place a man on the moon by 1970.
By publicly communicating his dream, President Kennedy rallied the American people and set the stage for the incredible fulfillment of that vision.
In Habakkuk 2:3, the Lord told Habakkuk, “For the vision is yet for the appointed time; It hastens toward the goal and it will not fail.”
Your team needs a vision of what the culture of your organization could look like in the future. If it’s compelling enough they will help you achieve your vision.
