Listen to the latest 60 second episode of Integrity Moments with Rick Boxx
At an event I attended the speaker had some great stories, but they were all sports related. As I looked around the room, I realized that most of the attendees were female.
While leaving, I wondered if the speaker’s stories connected with the entire audience. Then I heard several women complaining about the sports analogies.
Story telling is a very effective way of communicating ideas and principles, but it can backfire if you use examples unrelatable to your audience.
In Ezekiel 17 we read, “The word of the Lord came to me: ‘Son of man, set forth an allegory and tell it to the Israelites as a parable.'”
Sharing parables and story-telling is a powerful communication tool. But, be sure you use examples to which your audience can relate.
How Unconventional Is Your Business?
Take the Unconventional Business LEADING Assessment, a FREE 10-minute leadership assessment designed to help business leaders determine how they are integrating faith into their vocational calling.
