Cyber Monday was born out of data. In 2004, according to Scott Silverman of Shop.org, research revealed that the Monday after Thanksgiving was one of the biggest shopping days of the year.
The data revealed that many people shop in person on Black Friday but would finish their shopping online the following Monday. This led savvy retailers to leverage this trend by branding and promoting Cyber Monday.
This simple concept has resulted in Cyber Monday sales growing from $610 million in 2006 to over $11 billion in 2022. Leveraging data can be a lucrative approach to marketing.
Proverbs 13:16 says, “All who are prudent act with knowledge, but fools expose their folly.”
Gathering data is a good source of knowledge that can lead us into good decisions and fruitful endeavors.
