Our next speaker in Kansas City, Dr. Caroline Leaf, is a neuroscientist who often talks about brain plasticity. That may not sound very appealing to most business leaders.
But when a good copywriter shares about Dr. Leaf, it sounds more like, “Backed by up-to-date scientific research and biblical insight, Dr. Caroline Leaf empowers business leaders to take control of their thoughts in order to take control of their lives and their workplaces.”
The words we use to promote a product or service are incredibly important.
Proverbs 16:23 teaches, “The heart of the wise makes his speech judicious and adds persuasiveness to his lips.”
In business, we need to be truthtellers, but we also need to communicate effectively. Let’s do the necessary research and wordsmithing to tell the whole story successfully.
