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A Harvard Business Review article by Weldon Long pointed to a research study that discovered an amazing truth. 48% of business to business sales reps are afraid of making “cold calls!” There were two primary reasons Long noted for this fear.
The first is the fear of sounding like a sales person, and the second is a fear of failure. Mr. Long points out that both fears can be overcome with mental and physical training.
The key factor is that both hurdles to “cold calling” relate to fear.
Isaiah 41:10 teaches, “So do not fear, for I am with you; do not be dismayed, for I am your God.”
If you’re called to be a sales person, embrace your call and do not fear. God is with you.
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