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A Harvard Business Review article written by Christine Alemany focused on the changing landscape of customer trust. According to the article, building trust for your brand has become even more difficult due to the differences in information gathering by diverse age groups.
Alemany discovered that older adults are more brand conscious and obtain their information from traditional news outlets. Younger adults, however, rely on social media and are more concerned with how that information is obtained.
My summary of Alemany’s recommendations for building better trust boils down to two simple ideas, always tell the truth and continually monitor the effectiveness of your messaging.
Proverbs 12:19 teaches, “Truthful lips endure forever, but a lying tongue lasts only a moment.”
One thing that builds trust across all ages is the truth.
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