John Patterson is a little-known businessman who significantly raised the level of professionalism for sales professionals. In the 1880s, Patterson founded the National Cash Register business to sell high-quality cash registers.
Patterson realized his product needed much more public awareness. So, he formed a team of sales professionals who were trained to dress professionally, overcome objections, and were provided sales scripts.
Patterson established a new approach to sales, resulting in a higher level of respect for those in the sales profession. Salespeople often get a bad reputation, but they also deserve respect.
1 Corinthians 12:23 teaches, “Those parts of the body that we consider less honorable, we clothe these with greater honor, and our unrespectable parts are treated with greater respect.”
Are all your employees receiving the respect they deserve?
