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In the 1870s, John Wanamaker built a famous department store designed to embrace his Christian values. Wanamaker constantly innovated new marketing ideas, but one expensive idea was the Wanamaker Organ.
Designed for the St Louis World’s Fair, Wanamaker installed an organ into his department store. This organ had over 10,000 pipes and cost $105,000, which was equal to millions today.
Wanamaker drew large crowds by playing hymns daily, complete with available hymnals.
Psalm 40:3 teaches, “He put a new song in my mouth, a hymn of praise to our God. Many will see and fear the Lord and put their trust in him.”
Wanamaker leveraged two of his biggest passions, his faith and music to enhance the lives of his customers. What passions might you leverage in your workplace?
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