In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The second challenge is “Poor Quality.”
Following a trend in the 1980s of providing a cheaper alternative to the typical car rental business, I began buying used cars and renting them to local people in need of transportation.
Unfortunately, I discovered too late that people rent cars for reliable transportation. My old cars disappointed many customers, and devastated my profitability.
Proverbs 22:29 teaches, “Do you see someone skilled in their work? They will serve before kings; they will not serve before officials of low rank.”
Selling a product or service you can be proud of is much easier than selling undesirable services.
