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In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. This week I’ll address each of these four challenges, beginning with “Pricing.”
In the 1980s, Mary Hudson’s business empire crumbled when she was convicted of tampering with the gasoline pump prices at her gas stations. Ms. Hudson had started Hudson Oil Company as a 21-year-old widow with a 6-month-old daughter, and built it into a chain of stations with a reputation for low prices.
Her greed devastated her business and her rags to riches story.
Proverbs 11:1 teaches, “The Lord detests dishonest scales, but accurate weights find favor with him.”
Dishonest pricing comes with consequences. For God’s favor, price your products fairly.
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