Data is a word in business that has become common, but wasn’t common all that long ago. Dictionary.com defines “data” as “individual facts, statistics, or items of information.”
Computers have allowed us to gather more information faster than ever before. This information can be used to make better decisions when diligently analyzed and applied.
Unfortunately, many overlook the basic data they already have available to them. By applying diligence to gathering and studying the data already available, you can dramatically increase your sales by better meeting your customer’s desires.
Proverbs 10:4 teaches, “Lazy hands make for poverty, but diligent hands bring wealth.”
If you desire to improve customer relations, determine what data is most important to knowing your customers and diligently collect, analyze and apply that information.