If you’ve ever watched the television series, NCIS, you likely remember that the main character, Jethro Gibbs, has lots of rules he expects his team to abide by. One of those rules is to “never apologize.”
Every business makes mistakes occasionally, and when they do, the customer is waiting for an apology. When there is no apology, it can often be due to pride or a tendency to project our mistakes onto others.
If you’ve ever been a customer who has been wronged, you probably understand how that attitude doesn’t work out well.
Proverbs 14:9 teaches, “Fools mock at making amends for sin, but goodwill is found among the upright.”
If you desire to please and retain customers, forget Gibbs’ rule and, instead, be quick to apologize for your mistakes.
