Every year Gallop conducts a poll asking people how much they trust a variety of institutions. Many of our institutions like Congress, the press, and even the church, rank very low in how much the American public trusts them.
A bright spot, however, relates to Small Business. For 2025, Gallop found that a record high of 70% of people claim they trust small businesses either a great deal or quite a lot. Only 15% claim they trust big business.
The foundation of commerce is trust.
1 Corinthians 4:2 says, “Now it is required that those who have been given a trust must prove faithful.”
This Saturday is Small Business Saturday. Entrepreneurs, it’s a great time for you to continue to build trust by faithfully serving your customers well this weekend.
