About wpengine

This is the "wpengine" admin user that our staff uses to gain access to your admin area to provide support and troubleshooting. It can only be accessed by a button in our secure log that auto generates a password and dumps that password after the staff member has logged in. We have taken extreme measures to ensure that our own user is not going to be misused to harm any of our clients sites.

Overblown Importance

My son-in-law, Brian, met with a mutual friend who previously had been CFO of a well-known, publicly traded company. When I asked Brian how his meeting went, Brian replied, “He shared an idea with me that I will never forget. ‘You are never as important as you think.’” For an older wiser businessman of the stature of this former CFO [...]

2019-01-02T15:31:49+00:00 January 22nd, 2019|Tags: , , |Comments Off on Overblown Importance

Certain of Uncertainty

In an article by Lean Methods Group, uncertainty is stated as one of businesses biggest challenges.  Because of uncertainty, managers tend to hunker down and make decisions with consideration for the short-term, but not the long term issues. We can be certain of the uncertainty in business.  Yet, we can be smart to make plans for the long-term, even when [...]

2019-01-02T15:14:41+00:00 January 18th, 2019|Tags: , , |Comments Off on Certain of Uncertainty

Pitching Your Proposal, Part IV

This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch for your organization as discussed in the Harvard Business Review. Gallo’s third tip is to “Make sure your team is unified.” For a message to stick, every member on your team should know and regularly speak the same message. When the message is consistently communicated by all, others [...]

2019-01-02T15:11:46+00:00 January 17th, 2019|Tags: , , |Comments Off on Pitching Your Proposal, Part IV

Pitching Your Proposal, Part III

This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch for your organization as discussed in the Harvard Business Review. Gallo’s second tip is, “Identify one idea you want your audience to remember.” Gallo recommends that you focus on a need of your customer and focus your one idea around that need. For instance, when Apple launched their [...]

2019-01-02T15:06:33+00:00 January 16th, 2019|Tags: , , |Comments Off on Pitching Your Proposal, Part III

Pitching Your Proposal, Part II

This week we’re discussing Carmen Gallo’s three recommendations for developing a pitch or promoting your organization. The first tip is “Keep it Short.” Gallo illustrates his point by sharing the pitch that was used to launch Google. The founders, Sergey Brin and Larry Page, told an investor: “Google organizes the world’s information and makes it universally accessible.”  These 10 simple [...]

2019-01-02T14:55:39+00:00 January 15th, 2019|Tags: , , |Comments Off on Pitching Your Proposal, Part II

Pitching Your Proposal, Part I

According to molecular biologist, John Medina, the human brain craves meaning more than details.  This means, according to Harvard Business Review, that the details will be lost in promoting your organization unless they first hear why your concept is important. For business leaders, your “why” is your pitch or tagline. Carmen Gallo, a Harvard University instructor, has three recommendations for [...]

2019-01-02T14:51:43+00:00 January 14th, 2019|Tags: , , |Comments Off on Pitching Your Proposal, Part I

Common Mistakes for New Entrepreneurs, Part V

While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The fifth mistake I’ve encountered is “poor pricing practices.” Recently, a young web developer was hiring someone to help him. This entrepreneur’s billing rate was only $23 per hour and he was going to pay this new employee $15. I realized my friend [...]

2019-01-02T14:48:09+00:00 January 11th, 2019|Tags: , , |Comments Off on Common Mistakes for New Entrepreneurs, Part V

Common Mistakes for New Entrepreneurs, Part IV

While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The fourth common mistake I’ve experienced is “inconsistent messaging.” Your core purpose for your business can be presented in many ways to the public. But the best traction comes when you have a core message and it’s used consistently by everyone in your [...]

2019-01-02T14:33:29+00:00 January 10th, 2019|Tags: , , |Comments Off on Common Mistakes for New Entrepreneurs, Part IV

Common Mistakes for New Entrepreneurs, Part III

While coaching a young entrepreneur I was reminded of several common mistakes made by new business owners. The third most common mistake I’ve encountered is “the lack of a clear purpose.” When one starts out in business, the pursuit of cash is so pressing that many entrepreneurs do whatever job that pays the bills. This practice expands the original business [...]

2019-01-02T14:25:50+00:00 January 9th, 2019|Tags: , , |Comments Off on Common Mistakes for New Entrepreneurs, Part III

Common Mistakes for New Entrepreneurs, Part II

While coaching a young entrepreneur, I was reminded of several common mistakes made by new business owners. The second mistake I see frequently is inadequate bookkeeping. For many business owners, bookkeeping and administration is a bother. New business owners often intermingle personal and business monies in the same checking account. Some rarely keep track of their income and expenses, and [...]

2019-01-02T14:21:40+00:00 January 8th, 2019|Tags: , , |Comments Off on Common Mistakes for New Entrepreneurs, Part II